By Alexandra Golaszewska
I am all for efficiency. 2 birds, 1 stone! But the fact that you can do 2 things at once doesn't mean it's the best way to do it. Case in point: posting your tweets to Facebook.
If you see this in your Twitter feed, you can click through to @johnpaul215's profile. But if I cross-post this to Facebook, the name is no longer a link, so it doesn't mean anything. The same thing goes for hashtags, which don't do anything on Facebook. If you're prolific on Twitter and cross-post everything, you're cluttering up the news feeds of your friends/followers with posts that don't really have context. If they find it annoying they'll hide you, and once they do that, it's very hard to get them back.
Have a question for the next one? Email me at Alexandra@AlexandraGo.com.