Klip Collective

Klip Collective's honeygrow VR project featured in Entrepreneur and the Philadelphia Inquirer

Kevin Ritchie (left) and Ricardo Rivera show off the multi-lens Nokia VR camera and Google eyewear that Klip Collective used to shoot and view their immersive training day video for honeygrow. ( via Jonathan Takiff of Philly.com )

Kevin Ritchie (left) and Ricardo Rivera show off the multi-lens Nokia VR camera and Google eyewear that Klip Collective used to shoot and view their immersive training day video for honeygrow. (via Jonathan Takiff of Philly.com)

The newest innovation from Klip Collective—a virtual reality training experience for new hires at the rapidly-growing fast-casual chain honeygrow—is getting some local and national attention.

The VR training program, a joint creation of honeygrow’s founder and CEO Justin Rosenberg and Klip Collective, was featured in Entrepreneur Magazine’s "Brilliant Ideas" section of the June issue, and online as part of their "Businesses Disrupting Industries With Their Brilliant Ideas — And What You Can Learn From Them" article.

Klip was also featured in the Inquirer / Philly.com. The review touches on both the unique technology and concept of the VR program, which is one of the first new virtual reality experiences with serious, practical, business-facing applications.

Stay tuned for more news on Klip's virtual reality and projection mapping projects.

Klip Collective develops virtual reality training application for honeygrow

PHILADELPHIA — June 1, 2017 - Virtual reality isn’t just for games anymore. Klip Collective, an experiential video shop integrating projection, lighting, and technology with storytelling to create compelling experiences, has leveraged its artistic and technical prowess to forge a new path in the virtual reality (VR) world—a practical application for employee training and development. In a unique partnership with the quickly-growing restaurant chain honeygrow, Klip has developed an interactive VR program using brand new technology that will help educate, train and prepare new employees at honeygrow locations across the country.

Featuring an overview of company culture and employee training, the program also includes an interactive game to engage and educate honeygrow’s growing teams. The VR training experience—which lasts approximately fifteen minutes—was shot and animated in stereoscopic 3D, using Klip’s Nokia Ozo VR camera and the Unity game engine. Via a custom-built application on the Google Pixel Daydream platform, users interact with the 3D space using the Daydream controller. The VR experience utilizes a spatial audio mix and integrated 2D and 3D graphic effects over live action video, allowing the user to become completely immersed in a realistic environment.

“honeygrow didn’t expect me to be so excited about using VR for company training, but it’s a great opportunity to push the technology beyond passive viewing,” said Klip co-founder and creative director Ricardo Rivera. “With interactive and gaming elements, we use the immersiveness of the experience to engage the user and communicate brand ideals.”

“Utilizing creative means when faced with a challenge, it is what we do – it’s in our DNA,” said Justin Rosenberg, honeygrow founder and CEO. “Our goal was to provide a consistent yet unique onboarding and initial training experience for all employees, regardless of geographic location or who the individual performing the training would be. Klip really impressed us with taking our ideas and exceeding our expectations by making them a reality.”

Klip Collective is leading the way in VR innovation, with more artistic, experiential and practical applications in development. To keep an eye on these upcoming projects and more, visit www.klip.tv for updates and info.

About Klip Collective:
Founded in 2003 by video artist Ricardo Rivera and photographer Pier Nicola D’Amico, Klip Collective is an experiential video shop that uses virtual reality, projection mapping, storytelling and sound design to create captivating, immersive sensory experiences on behalf of institutions, corporate clients and cultural partners. Philadelphia born but globally based, Klip Collective has created interactive projection experiences in a diverse array of environments across the world. Visit klip.tv to learn more.

About honeygrow:
honeygrow is about thinking different when it comes to their approach, their style and their people. Founded by Justin Rosenberg in Philadelphia in 2012, honeygrow brings people together over the highest quality, wholesome, simple foods. As a newly converted proponent of a plant-based diet and tired of the mediocrity in both food and experiences presented by many of the older and emerging fast dining options, Justin decided to leave the cubicle world, train in a fine-dining kitchen, and pursue a life that spoke to his passion: creating awesome things through the lens of nourishing foods. There are 17 honeygrow locations from New York to Washington, D.C., with new sites opening in Boston, Chicago, and Pittsburgh in 2017. More information at honeygrow.com.