Uncrossed Sisters: helping restaurants break into the plant-based food market

PHILADELPHIA, May 2, 2017 — Restaurants interested in adding vegan cuisine will rejoice at the launch of Uncrossed Sisters: Vegan Consultants. Today, increasing numbers of people are looking for healthier food: according to a 2016 Harris Poll, 42% of people in the northeastern United States always or sometimes order vegetarian or vegan when dining out.

Vegan food attracts people who are vegan, vegetarian, lactose-intolerant, foodies, adventurous, vegan-curious, health-conscious, environmentalist, or just don’t want to eat meat at every meal. Despite this diverse customer base, many restaurants find it difficult to break into the market without losing what made them successful.

Uncrossed Sisters helps restaurants, caterers, and other food-service businesses capitalize on the expanding plant-based market by adding vegan cuisine to their menus, from simple substitutions to a full array of exciting signature dishes. They then create events and marketing campaigns to ensure the new vegan fare succeeds.

The Uncrossed Sisters team are Philadelphia-based consultants who work with clients anywhere in the U.S. The team merges two top talents: Anne Dinshah is a vegan cookbook author, speaker, and vice president of the American Vegan Society, and Alexandra Golaszewska is a publicity strategist, social media expert, and founder of Helios Media.

Uncrossed Sisters plays on the name of Cross Brothers, a former slaughterhouse in Philadelphia. After a tour in 1957, H. Jay Dinshah vowed to be vegan. He became the father of the modern vegan movement in America.

Learn more about them at